Privacy policy

Last updated: 13 September 2026

This Privacy Policy explains how PureDerma collects, uses, stores and shares personal information when you visit https://purederma.pk, communicate with us or purchase products from our store.

By using our website, you acknowledge the practices described in this policy.

INFORMATION WE COLLECT

We may collect the following information:

• Your name, telephone number, email address and delivery address
• Order information, including purchased products, order value and transaction history
• Payment-related information processed through our payment service providers
• Messages, inquiries, complaints, reviews and customer-support communications
• Device, browser, IP address, cookie and website-usage information
• Marketing preferences and interactions with our advertisements or messages
• Information used to identify, investigate or prevent fraudulent transactions

We do not directly store complete debit-card or credit-card details. Payment details are processed by the payment providers available during checkout.

HOW WE USE YOUR INFORMATION

PureDerma may use personal information to:

• Process, confirm, deliver and manage orders
• Contact you regarding order confirmation, delivery or customer support
• Process returns, exchanges and refunds
• Verify Cash on Delivery orders
• Prevent fraud, misuse and unauthorized transactions
• Improve our website, products, customer service and marketing
• Send promotional communications where permitted or requested
• Maintain accounting, transaction and business records
• Comply with applicable legal and regulatory requirements
• Protect the rights, property and security of PureDerma and its customers

HOW WE SHARE INFORMATION

We may share necessary information with trusted service providers, including:

• Shopify, which hosts and operates our online store
• Payment processors and financial-service providers
• Courier and delivery companies
• Website hosting, analytics, security and technical-support providers
• Advertising and marketing platforms, where permitted
• Professional advisers, regulators, law-enforcement bodies or courts where legally required

These parties receive only the information reasonably necessary to provide their services or meet legal obligations.

SHOPIFY

Our online store is hosted by Shopify. Shopify may process personal information to operate the storefront, checkout and related services.

You can learn more about Shopify’s privacy practices at:

https://www.shopify.com/legal/privacy

COOKIES AND SIMILAR TECHNOLOGIES

PureDerma and its service providers may use cookies and similar technologies to:

• Keep the website and shopping cart functioning
• Remember preferences and login information
• Understand website traffic and customer activity
• Improve performance and security
• Measure advertising effectiveness
• Provide relevant marketing, where permitted

You may restrict cookies through your browser settings. However, disabling essential cookies may prevent parts of the website, cart or checkout from working correctly.

MARKETING COMMUNICATIONS

If you subscribe to marketing messages, PureDerma may send you information about products, promotions and special offers.

You may unsubscribe through the link included in an email or by contacting us. Transactional messages relating to an active order may still be sent even after you unsubscribe from marketing.

DATA RETENTION

We retain personal information only for as long as reasonably necessary to complete orders, provide support, maintain business records, prevent fraud and comply with legal, tax and accounting obligations.

The retention period may vary depending on the type of information and the reason it was collected.

DATA SECURITY

We use reasonable administrative and technical measures to protect personal information. However, no website, internet transmission or electronic storage system can be guaranteed as completely secure.

Customers are responsible for keeping their account credentials and devices secure.

INTERNATIONAL PROCESSING

Some service providers, including Shopify and technology providers, may process information outside Pakistan. Where this occurs, information may be subject to the laws of the country where it is processed.

YOUR CHOICES AND REQUESTS

Subject to applicable legal and operational requirements, you may contact us to:

• Request access to your personal information
• Correct inaccurate or incomplete information
• Request deletion of eligible information
• Withdraw marketing consent
• Ask how your information is being used

Certain information may need to be retained for completed transactions, fraud prevention, legal compliance, accounting or dispute resolution.

CHILDREN’S PRIVACY

Our website is not intentionally directed toward children under 18 years of age. Customers under 18 should use the website only with the involvement and permission of a parent or legal guardian.

THIRD-PARTY LINKS

Our website may contain links to websites operated by other organizations. PureDerma is not responsible for the privacy practices, content or security of third-party websites.

POLICY UPDATES

We may update this Privacy Policy to reflect changes in our practices, technology or legal obligations. The updated policy will be published on this page with a revised date.

For privacy questions or requests, contact:

PureDerma
Website: https://purederma.pk
Email: sales@purederma.pk
Call or WhatsApp: 0310 0046875

A business correspondence address may be provided when reasonably required.